--- title: How to Create Ideal Startup Culture | E-book description: Download Funded.club’s free Startup Culture eBook—practical frameworks, rituals, and templates to build a winning remote-first culture from day one. image: https://funded.club/hubfs/og_image_funded.png --- [![Primary\_logo](https://funded.club/hubfs/Primary_logo.svg)](https://funded.club/) [Book a call](https://funded.club/contact-us) - [Hire](https://funded.club/hire) - [Pricing](https://funded.club/pricing) - [Find a job](https://funded.club/startupjobs) - [Case Studies](https://funded.club/case-studies) - [Locally](https://funded.club/case-studies/locally) - [Supernova](https://funded.club/case-studies/supernova) - [Isolocity](https://funded.club/case-studies/isolocity) - [WeTravel](https://funded.club/case-studies/wetravel) - [Digital Science](https://funded.club/case-studies/digital-science) - [Blog](https://funded.club/blog-results) - [Resources](https://funded.club/resources) - [Raise Money](https://funded.club/funding) - [Funding partners](https://funded.club/funding) - [Predict success](https://signup.predict.ventures/) - [Growth Planner](https://funded.club/growth-planner) - [Glossary](https://funded.club/glossary) - [FAQ](https://funded.club/faq) - [Contact us](https://funded.club/contact-us) [Book a call](https://funded.club/contact-us) - Engagement options: - [Hiring solutions](https://funded.club/hire) - [Pay-as-you-go](https://funded.club/pricing) - Membership plan ![Culture Ebook April 2024 Funded.club\_Page\_01](https://funded.club/hs-fs/hubfs/Culture%20Ebook%20April%202024%20Funded.club_Page_01.png?width=1414&height=2000&name=Culture%20Ebook%20April%202024%20Funded.club_Page_01.png "Culture Ebook April 2024 Funded.club_Page_01") ## Download your free eBook Culture plays a unique role in startups and this eBook includes 5 keys to building a great company culture, including real-world examples. This quick guide is based on thousands of interviews with startup teams on 6 continents. Learn how to build, recruit and manage your teams better and build the ideal startup work culture. 30 minute read # Chapter summary - Why is Culture important? - We have to Take Culture Seriously - Our Goal with this eBook - Culture Plays a Unique Role in Startups - **5 Keys to Building a Great Culture** - Real-world Examples of Company Culture - The Good, The Bad, and The Ugly - Building Culture Across Remote Teams - Fostering Culture is a Never-ending Process [![Primary\_logo](https://funded.club/hubfs/funded-images2022/Primary_logo.svg)](https://funded.club) © 2019-2026 Funded.club B.V. a company registered in The Netherlands. All Rights Reserved. Dutch Chamber of Commerce: 63083809    VAT (BTW): NL855084844B01 ## Contact Us - [Hiring service](https://funded.club/hire) - [Pricing - Recruiting projects](https://funded.club/pricing) - [Find a job](https://funded.club/startupjobs) - [Our team](https://funded.club/fundedteam) - [Blog](https://funded.club/blog) - [Case studies](https://funded.club/case-studies) - [Startup resources](https://funded.club/resources) - [FAQ](https://funded.club/faq) - [Contact Us](https://funded.club/contact-us) ## Follow Us © 2019-2026 All rights reserved. - [Privacy Policy](https://www.iubenda.com/privacy-policy/56133290) - [Cookie policies](https://www.iubenda.com/privacy-policy/56133290/cookie-policy) - [Terms of Use](https://funded.club/terms) ─── 2. /startup-recruiting-guide — paste into page Footer HTML: ─── 3. /culture-ebook — paste into page Footer HTML: ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "NL", "addressLocality" : "Haarlem", "postalCode" : "2012JG", "streetAddress" : "Fonteinlaan 5A, Unit 14" }, "description" : "Fixed-fee startup recruiting agency. 400+ startups served across six continents. 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Hire smarter, scale faster with Funded.club.", "name" : "Funded.club", "publisher" : { "@id" : "https://funded.club/#organization" }, "url" : "https://funded.club/" } ``` ```json { "@context" : "https://schema.org", "@type" : "WebPage", "dateModified" : "2025-06-05", "datePublished" : "2025-06-05", "description" : "Access Funded.club’s free eBook packed with actionable frameworks and rituals to create a strong, remote-first startup culture.", "mainEntity" : { "@type" : "Book", "author" : { "@type" : "Organization", "name" : "Funded.club" }, "bookFormat" : "EBook", "inLanguage" : "en", "name" : "Startup Culture: A Practical Guide", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "price" : "0.00", "priceCurrency" : "EUR", "url" : "https://lp.funded.club/culture-ebook" } }, "name" : "Free Startup Culture eBook", "publisher" : { "@type" : "Organization", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "Customer Service", "telephone" : "+31639029244" }, "logo" : { "@type" : "ImageObject", "url" : "https://drive.google.com/file/d/1a5ptdEyJh5h4JBZGd2XgpFIiOmqSK8m0/view?usp=drive_link" }, "name" : "Funded.club", "sameAs" : [ "https://www.linkedin.com/company/funded-club/", "https://x.com/club_funded" ], "url" : "https://funded.club" }, "url" : "https://lp.funded.club/culture-ebook" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It is a coaching session with Ray Gibson where you get instant, unfiltered feedback on your pitch deck and delivery, a likelihood-of-getting-funded reality check, investor Q&A preparation, a strengths and weaknesses breakdown, plus a session recording and transcript to review afterwards. Ray has 25+ years in startups and has coached over 2,000 professionals." }, "name" : "What is the Funded.club pitch practice session?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. The pitch practice session is a training and coaching service only. Funded.club will not invest money in your startup. The goal is to help you refine your pitch and increase your odds of getting funded before it really counts." }, "name" : "Will Funded.club invest in my startup?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Funded.club offers a free Startup Recruiting Guide that saves teams 30 hours and $30k on their next 3 hires, a culture eBook covering 5 keys to building great startup culture based on thousands of founder interviews, and pitch practice sessions with founder Ray Gibson." }, "name" : "What free startup resources does Funded.club offer?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It is a free 30-minute read that draws on thousands of founder interviews and decades of recruiting experience. The guide is a complete playbook on startup recruiting designed to save your team 30 hours and $30,000 on your next 3 hires." }, "name" : "What is in the Funded.club Startup Recruiting Guide?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, the Startup Recruiting Guide is completely free to download from Funded.club. No credit card or commitment required — just enter your details and get instant access to the eBook." }, "name" : "Is the Startup Recruiting Guide free to download?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The guide is designed for startup founders, CEOs, and hiring managers who want to hire smarter and faster. Whether you are making your first hire or scaling a team after funding, it provides a practical recruiting playbook based on real-world startup experience across Europe, North America, and APAC." }, "name" : "Who is the Startup Recruiting Guide for?" } ] } ``` ```json > Jesse: [{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is in the Funded.club startup culture eBook?","acceptedAnswer":{"@type":"Answer","text":"The eBook covers 5 keys to building a great company culture with real-world examples. It is a 30-minute read based on thousands of interviews with startup teams on 6 continents, covering how to build, recruit, and manage teams while creating an ideal startup work culture."}},{"@type":"Question","name":"Why does company culture matter for startups?","acceptedAnswer":{"@type":"Answer","text":"Culture plays a unique role in startups because it shapes who you attract, how you work, and whether people stay. 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