Your startup needs technical leadership. Maybe you're a non-technical founder who's been outsourcing development. Maybe your lead developer is great at code but struggling with architecture decisions and team management. Either way, you're thinking about hiring a CTO.
Before you sign a $50K retainer with an executive search firm, let's talk about what you actually need — because half the startups we work with don't need a CTO at all.
This is the most expensive question most founders skip. A CTO at a Series A startup is a very different role from a CTO at a Series C company, and both are different from what you might actually need right now.
You need a CTO if:
You probably need a Lead Developer instead if:
The cost difference is significant. A startup CTO in Europe runs €100K-€140K+ plus meaningful equity (1-3% at Series A). A Lead Developer is €75K-€100K with smaller equity (0.1-0.5%). Hiring the wrong level wastes money and frustrates everyone — an overqualified CTO gets bored at a 5-person startup, and an underprepared lead dev drowns trying to be strategic.
Forget the enterprise CTO who manages 200 engineers and hasn't written code since 2015. A startup CTO wears every hat:
Months 1-6: Builder
Months 6-18: Builder-Manager
Months 18+: Leader
The best startup CTOs are comfortable with this evolution. Red flag: someone who only wants to code, or someone who only wants to manage.
Executive search firms charge $40K-$80K for a CTO search. That's a lot of runway. Here's where to look without spending that:
Your existing network. The best CTO hires often come through founder networks. Ask your investors — they see hundreds of companies and know technical leaders who might be ready for their next thing.
Other startups. Look for senior engineers or VPs of Engineering at startups one stage ahead of you. Someone who was employee #5 at a Series B company and helped scale the team from 5 to 30 engineers? That's your CTO.
Open source communities. Active open source contributors who also have management experience are gold. They can code, they understand collaboration at scale, and they're visible — you can evaluate their work before you even talk to them.
Technical meetups and conferences. Not the attendees — the speakers. Someone presenting at a local tech meetup is signalling that they think beyond their day job.
Boomerang hires. Did a strong technical person leave your company or a competitor in the last 2-3 years? People who've seen other companies and want to come back often make great CTOs — they have context plus fresh perspective.
You can't hire a CTO the same way you hire a senior developer. Technical skills matter, but they're table stakes. Here's what to evaluate:
Stage 1: Vision conversation (60 min) Share your product roadmap and business goals. Ask them: "How would you build this?" You're not looking for the right answer — you're looking for structured thinking, good questions, and the ability to explain technical tradeoffs to a non-technical person.
Stage 2: Architecture deep dive (90 min) With your best engineer present. Walk through your current codebase, tech debt, and scaling challenges. How do they approach it? Do they want to rewrite everything (red flag) or incrementally improve (green flag)? Do they ask about user needs before jumping to solutions?
Stage 3: Leadership scenarios (60 min)
These scenarios reveal management philosophy better than "tell me about a time you led a team."
Stage 4: Team meet (casual) Lunch or coffee with the existing team. Culture fit matters enormously at the leadership level. Your engineers need to respect and want to work for this person.
Stage 5: Reference checks Talk to people who reported TO them, not just their managers. How was it working for this person? Would they do it again?
United States:
Europe (Netherlands, Germany, UK):
This is where it gets real. A CTO joining at Series A expects meaningful equity:
Standard 4-year vesting with 1-year cliff. Some CTOs will negotiate for accelerated vesting on acquisition — reasonable at this level.
Most CTO candidates will also expect input on:
Hiring too senior. A CTO from a 500-person company will struggle at your 10-person startup. They're used to having teams for everything. You need someone who still gets their hands dirty.
Hiring too junior. Promoting your best developer to CTO because they've been there longest rarely works. Technical leadership and technical skill are different things.
Optimising for pedigree. Google, Meta, Amazon on the CV is nice. But big-company engineering and startup engineering are different sports. Someone who built and scaled a product at a 50-person company is often a better bet.
Skipping the equity conversation. If you lowball equity, you'll either lose the candidate or get someone who's not truly committed. A CTO without meaningful equity is just a well-paid contractor.
Not checking technical references. Talk to the engineers who worked under them. A CTO who can charm founders but alienate engineers will destroy your culture.
We've placed CTOs, VPs of Engineering, and technical leaders at startups from pre-seed to Series C. Our fixed-fee model means you pay $15,900-$21,900 for a CTO search — not $50K-$80K at an executive search firm.
What you get:
We've seen what works and what doesn't across 400+ startups. We'll tell you honestly if you need a CTO or a Lead Developer — even if it means a smaller fee for us.